What we do

Social influence is natural human behaviour. It’s how we build trust, how we win hearts and how we inspire people to action. We can use it to create quantifiable, meaningful and lasting value between brands and society.

Our approach

We think about influence a little differently.

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@tscharke for Samsung GT5

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We believe everyone has influence

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We always think beyond the influencer

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Influence is at its most powerful when in true partnership

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Social influence can build strong brands with mutual value

How we do it

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Strategy. We conceptualise and design influence activations that are aligned with your brand strategy and marketing objectives.

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Influence programs. We manage and execute bespoke influence programs that help marketers tap into the right influence at the right time to create real impact.

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Campaigns. From creating momentum at a brand launch to generating high quality content, we help marketers create and measure influence in the real world.

Services

A closer look at our products

Social Influence

We target, recruit and match your brand with the most authentic and relevant influencers to excite and engage your target market.

Integrated Influence

By designing and implementing bespoke activations, we help drive a narrative-aligned sphere of influence around your target audience.

Sampling

Direct-to-aisle sampling (using our pioneering voucher technology) and mass in-hand sampling builds buzz, fast.

Content Creation

High-quality and authentic content is key – which is why we help craft it with influencers, aligned to their natural passion points, to ensure organic engagement.

Social Media Management

We can provide social strategy, social amplification and community management designed around influence.

Ratings & Reviews

We seamlessly facilitate fast population of genuine consumer reviews and ratings of your products. These reviews can live anywhere.

Paid Amplification

Using organic reach as a foundation, we help you implement sophisticated paid amplification strategies.

Research

Our community of real consumers allow for deeper brand research and product insights, helping marketers develop and improve products that consumers love.

Influential Events

For brands who like to make a big splash, we curate high-quality events that inspire content creation and drive social buzz.

A word from our clients

"It was all because we had a real open discussion about challenges that are facing my business, and things I needed moving forward, and you delivered on it. The year has only just begun and I feel like I’m already off to a good start."

Simon Amor-Riddoch, Marketing Manager at Philips

Some of our clients

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loreal_logo
dyson_logo
aldi_logo
woolworths_logo
australian_government_logo
gsk-logo
unilever_logo
lego_logo
pepsico_logo
ruok_logo
proximo_logo

Market leading tech

We stand behind our metrics and campaign deliverables. That’s because we’ve built a suite of market-leading tech solutions that help brands drive real influence through seamless user-journeys that can be tracked in real time.

Influencer matching

Live dashboards

Influencer app

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Latest work

Creating the world’s largest influencer program.

Creating an authentic always-on approach to influence.

Developing brand advocates with influencer events.

Want to get closer to your customers? Get help from the experts in influence.
Work with us