What we do
Social influence is natural human behaviour. It’s how we build trust, how we win hearts and how we inspire people to action. We can use it to create quantifiable, meaningful and lasting value between brands and society.
Our approach to influencer marketing
We think about influence a little differently.
@tscharke for Samsung GT5
01
We believe everyone has influence
02
We always think beyond the influencer
03
Influence is at its most powerful when in true partnership
04
Social influence can build strong brands with mutual value
How we do it
Services
A closer look at our products
Social Influence
We target, recruit and match your brand with the most authentic and relevant influencers to excite and engage your target market.
Integrated Influence
By designing and implementing bespoke activations, we help drive a narrative-aligned sphere of influence around your target audience.
Sampling
Direct-to-aisle sampling (using our pioneering voucher technology) and mass in-hand sampling builds buzz, fast.
Content Creation
High-quality and authentic content is key – which is why we help craft it with influencers, aligned to their natural passion points, to ensure organic engagement.
Soup Pro
A dedicated team connecting brands with expert creators to deliver performance driven partnerships and campaigns.
Ratings & Reviews
We seamlessly facilitate fast population of genuine consumer reviews and ratings of your products. These reviews can live anywhere.
Paid Amplification
Using organic reach as a foundation, we help you implement sophisticated paid amplification strategies.
Research
Our community of real consumers allow for deeper brand research and product insights, helping marketers develop and improve products that consumers love.
Influential Events
For brands who like to make a big splash, we curate high-quality events that inspire content creation and drive social buzz.
A word from our clients
“It was all because we had a real open discussion about challenges that are facing my business, and things I needed moving forward, and you delivered on it. The year has only just begun and I feel like I’m already off to a good start.”
Simon Amor-Riddoch, Marketing Manager at Philips
Some of our clients
Market leading tech
We stand behind our metrics and campaign deliverables. That’s because we’ve built a suite of market-leading tech solutions that help brands drive real influence through seamless user journeys that can be tracked in real time.
Our influencer marketing platform is the industry’s most powerful, with robust influencer matching, live dashboards and our top-rated influencer app.
