What we do

Social influence is natural human behaviour. It’s how we build trust, how we win hearts and how we inspire people to action. We can use it to create quantifiable, meaningful and lasting value between brands and society.

Our approach to influencer marketing

We think about influence a little differently.

Our approach to influencer marketing

@tscharke for Samsung GT5


We believe everyone has influence


We always think beyond the influencer


Influence is at its most powerful when in true partnership


Social influence can build strong brands with mutual value

How we do it

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Strategy. We conceptualise and design influence activations that are aligned with your brand strategy and marketing objectives.

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Influence programs. We manage and execute bespoke influence programs that help marketers tap into the right influence at the right time to create real impact.

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Campaigns. From creating momentum at a brand launch to generating high quality content, we help marketers create and measure influence in the real world.


A closer look at our products

Social Influence

We target, recruit and match your brand with the most authentic and relevant influencers to excite and engage your target market.

Integrated Influence

By designing and implementing bespoke activations, we help drive a narrative-aligned sphere of influence around your target audience.


Direct-to-aisle sampling (using our pioneering voucher technology) and mass in-hand sampling builds buzz, fast.

Content Creation

High-quality and authentic content is key – which is why we help craft it with influencers, aligned to their natural passion points, to ensure organic engagement.

Soup Pro

A dedicated team connecting brands with expert creators to deliver performance driven partnerships and campaigns.

Ratings & Reviews

We seamlessly facilitate fast population of genuine consumer reviews and ratings of your products. These reviews can live anywhere.

Paid Amplification

Using organic reach as a foundation, we help you implement sophisticated paid amplification strategies.


Our community of real consumers allow for deeper brand research and product insights, helping marketers develop and improve products that consumers love.

Influential Events

For brands who like to make a big splash, we curate high-quality events that inspire content creation and drive social buzz.

A word from our clients

“It was all because we had a real open discussion about challenges that are facing my business, and things I needed moving forward, and you delivered on it. The year has only just begun and I feel like I’m already off to a good start.”

Simon Amor-Riddoch, Marketing Manager at Philips

social influence marketing for Philips

Some of our clients

Philips social media marketing
L'Oréal social media influencers
Dyson influencer marketing australia
ALDI's influencer marketing company
Woolworths influencer marketing agency
influencer marketing agency for Australian Government
GlaxoSmithKline influencer marketing
Unilever australia influencer marketing
Proximo Spirits

Market leading tech

We stand behind our metrics and campaign deliverables. That’s because we’ve built a suite of market-leading tech solutions that help brands drive real influence through seamless user journeys that can be tracked in real time.

Our influencer marketing platform is the industry’s most powerful, with robust influencer matching, live dashboards and our top-rated influencer app.

market leading tech

Latest work

LG @house_of_o.u.r.s influencer campaign

Creating desire sentiment for LG and leveraging content beyond the campaign

influencer agency case study - Dyson

Developing brand advocates with the Dyson influencer event series

ALDI influencer marketing case study

Creating Australia’s largest always-on influencer program for ALDI