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BC:AC World is a joint venture between two of Australia’s leading independent marketing services agencies.

Pollinate is an independent Australian research consultancy that applies systems thinking to develop transformational strategies out of complexity. Since 2004 Pollinate has helped to develop marketing, communications, innovations and policy guidance for commercial clients and the wider government and for purpose sector.

Australia’s leading influence agency Social Soup connects brands with their community of hundreds of thousands of influencers to create direct engagement, advocacy and enduring relationships. Social Soup uses the latest technology to provide research, reviews, and content for brands to increase the impact of their marketing.


Every week we speak to 1,000 households from the Social Soup community to understand what is going on right now across Australia and what this means for brands and businesses, organisations and government.

The survey includes ongoing questions that take the weekly ‘pulse’ of the nation as well as a different in-depth exploration of a specific theme. Our multidisciplinary team of analysts and strategists will review responses to these questions to develop insights and implications that will be shared in our weekly report.

Some clients also request questions to be added, specific themes to investigate in a deep-dive or extra analysis of our data and insights, feel free to contact us directly with your enquiries and we are happy to help.

"Having read and watched so much info in regards to COVID-19, it was lovely to see two people present together in the same room, and provide some real insights."

Nick Behr, CEO, Kaimera Agency


Howard Parry-Husbands, CEO and founder of Pollinate.

Sharyn Smith, CEO and founder of Social Soup.

May 27th - How the global pandemic has driven a love of local

Key Findings

  • We love local even more than we used to
  • But whilst we value being in our local environment, we don’t feel a greater identity with our community
  • People want brands to source from and support local communities
  • ‘Local’ from a brand and business can stretch from ‘Australia’ to the local corner shop


agree they place a greater value on what is local


agree they have noticed more about my local area than before


are happy to pay more for Australian

Want insight & strategic direction?
Talk to Pollinate.

Get in touch

Level 5 | 60 Reservoir Street
Surry Hills NSW 2010
P: 02 9356 7500

Email: info@pollinate.com.au
Website: pollinate.com.au

Want to do social influence or authentic brand connections in a time of COVID-19?
Talk to Social Soup.

Get in touch

Level 1 | 23 Foster Street
Surry Hills NSW 2010
P: 02 9356 7555

Email: hello@socialsoup.com
Website: socialsoup.com