The weekly webinar series has now concluded, check out the results below.


BC:AC World is a joint venture between two of Australia’s leading independent marketing services agencies.

Pollinate is an independent Australian research consultancy that applies systems thinking to develop transformational strategies out of complexity. Since 2004 Pollinate has helped to develop marketing, communications, innovations and policy guidance for commercial clients and the wider government and for purpose sector.

Australia’s leading influence agency Social Soup connects brands with their community of hundreds of thousands of influencers to create direct engagement, advocacy and enduring relationships. Social Soup uses the latest technology to provide research, reviews, and content for brands to increase the impact of their marketing.


Every week we speak to 1,000 households from the Social Soup community to understand what is going on right now across Australia and what this means for brands and businesses, organisations and government.

The survey includes ongoing questions that take the weekly ‘pulse’ of the nation as well as a different in-depth exploration of a specific theme. Our multidisciplinary team of analysts and strategists will review responses to these questions to develop insights and implications that will be shared in our weekly report.

Some clients also request questions to be added, specific themes to investigate in a deep-dive or extra analysis of our data and insights, feel free to contact us directly with your enquiries and we are happy to help.

"Having read and watched so much info in regards to COVID-19, it was lovely to see two people present together in the same room, and provide some real insights."

Nick Behr, CEO, Kaimera Agency


Howard Parry-Husbands, CEO and founder of Pollinate.

Sharyn Smith, CEO and founder of Social Soup.


Key Findings

  • Our self-reported happiness is at the highest level it’s been since COVID-19 began
  • 2 in 3 Australians believe that we will build back better as a result of this pandemic
  • But to achieve this, a sense of togetherness is required
  • We want to see a world where there is more appreciation of the little things, more compassion for one another, and more collaboration to tackle the really big issues
  • Ultimately we want to address the fundamental issues of societal inequity and unsustainability


believe we will build back better (instead of returning to normal)


believe health and wellbeing will be more important to them in the future


believe that more connected/selfless communities are the number 1 way that society could build back better

Want insight & strategic direction?
Talk to Pollinate.

Get in touch

Level 5 | 60 Reservoir Street
Surry Hills NSW 2010
P: 02 9356 7500

Email: info@pollinate.com.au
Website: pollinate.com.au

Want to do social influence or authentic brand connections in a time of COVID-19?
Talk to Social Soup.

Get in touch

Level 1 | 23 Foster Street
Surry Hills NSW 2010
P: 02 9356 7555

Email: hello@socialsoup.com
Website: socialsoup.com