Category: Appliances & technology

Creating desire sentiment for LG and leveraging content beyond the campaign

LG Creating desire sentiment and leveraging content beyond the campaign @media (max-width: 1025px) { .sh-empty-space-DWF018yRp4 { height: 20px!important; } } Activation for white goods is traditional at best and plain at worst. LG wanted to ignite the influencer community to attract new consumers and form...

Developing brand advocates with the Dyson influencer event series

Dyson Developing brand advocates with an influencer event series @media (max-width: 1025px) { .sh-empty-space-qiJEhBRdlW { height: 20px!important; } } An event series that brings to life the story behind the development of new products and reveals their superior performance through interactive demonstrations @media (max-width: 767px)...