NSW Government – Pretty Shady

NSW_Government_colour

NSW Government - Pretty Shady

Campaign objective

  • Summer Awareness campaign for Pretty Shady – increase social presence of Pretty Shady
  • Content Creation for sun safety message
  • Raise awareness

Our approach

  • 50 x Social Influencers & 100 x Peer to Peer influencers engaged based on their skin types
  • Influencers sent high quality packs to push relevant Sun Smart message.
  • Every item supported the Sun Smart message, by being cleverly displayed on items plus education materials.

50

Influencers

100

Peer-to-peer

115

Total posts

422,548

Unique reach

21,347

Engagements

3.5%

Engagement rate

Results

  • Total Campaign Reach = 630,806 (exceeding KPI of 317,000)
  • UGC created = 182 pieces of content ( 105 photos/ 77 reviews) exceeding the KPI of 150)
  • 100% reported they are now actively looking for ways to protect themselves from the sun.
  • 1260 direct conversations generated during the course of the campaign.