NSW Government - Pretty Shady
- Summer Awareness campaign for Pretty Shady – increase social presence of Pretty Shady
- Content Creation for sun safety message
- Raise awareness
- 50 x Social Influencers & 100 x Peer to Peer influencers engaged based on their skin types
- Influencers sent high quality packs to push relevant Sun Smart message.
- Every item supported the Sun Smart message, by being cleverly displayed on items plus education materials.
- Total Campaign Reach = 630,806 (exceeding KPI of 317,000)
- UGC created = 182 pieces of content ( 105 photos/ 77 reviews) exceeding the KPI of 150)
- 100% reported they are now actively looking for ways to protect themselves from the sun.
- 1260 direct conversations generated during the course of the campaign.