In a dog-eat-dog world, Comfortis knows that recommendation from Pet professionals is king. Looking to Social Soup, the challenge here was to recruit 50 key pet professionals to tap into their established pet community and be the experts around pet care solutions. As part of the launch team, they were encouraged to start conversations and trials within their networks.
Social Soup engaged two tiers of influencers to create content and have in-depth conversations and trial within their networks. Social Influencers with dog accounts were recruited to try Comfortis Plus out for themselves, and to create powerful Influencer Generated Content that highlighted the key benefits of Comfortis Plus for them and their pet. Pet professionals including dog walkers, vets, dog groomers etc. were also recruited to have direct conversations and trials with their networks, educating them around the convenience and effectiveness of Comfortis Plus.
Pieces of UCG
This campaign led to 250 additional trials of Comfortis Plus within influencer networks.
- 96% of will recommend Comfortis Plus
- 82% will buy Comfortis Plus again
- 86% of Pet Professionals think Comfortis
PLUS is better than other 3-in-1 treatments
- 4.3/5 star rating