Social Soup is where authenticity lives
Influence elevates the whole
We believe in the power of partnerships with influencers and your consumers rather than a ‘pay for post’. True influence is achieved when you create a un
An always-on influence program answers the challenge that consumers no longer follow a linear customer journey. We experience influence with brands in ‘micro-moments’; a post from an influencer when we’re scrolling through Instagram - a review when we’re looking for confirmation - a recommendation from a friend. Partnership programs are truly integrated into a brands marketing strategy and brand plans ensuring that we create outputs that influence when customers are looking while still delivering to an overarching brand strategy and content narrative.
Who are we trying to influence?
What are the segments that we are trying to reach?
What are they influenced by?
Ratings & Reviews
Word of Mouth
What do we need to create?
In order to achieve this and ensure it is delivering to an overarching content narrative and brand strategy.
Who is the right person to create it?
How will it be distributed/shared?
Types of Partnership
Integrated Social Media Partnerships
Integrating social and influence is key to speaking to your target audience across multiple touch-points and with the same brand voice. Developing content calendars that deliver to an overarching brand narrative and can tie in to smaller brand activations as well as your broader marketing strategy. Tying in influencer content into your social media strategy will increase engagement and build brand affinity.
Integrated Social Influence Partnerships
Partnering with social influencers over a year long period really helps to build brand advocacy and deliver key brand messaging to the influencer’s followers. Developing an always-on experience, output and engagement program is key to integrated social influence partnerships. From building awareness and creating content through influencer strategies to penetration and driving behavioural change through mass trial.