About us
Pioneering social influence from the get-go
We’re a team of strategists, developers, researchers, sociologists, designers and behavioural economists committed to creating impact through influence.
From launching a community of product testers back in 2011 to pioneering digital voucher sampling systems that drive mass trial, Social Soup has long been at the forefront of influence.
We are the leader in authentic advocacy, user-generated content and all things social. With proven success of over 500 case studies across 23 categories, we know how to create real-world impact for your brands.
© Andrew Worssam Photography
Simone Blakers
Managing Director
Kate Cullen
Partnerships Manager
Lucy McInnes
Partnerships Coordinator
Megan McMurdo
Partnerships Coordinator
Carolyne Gowen
Sales Manager
Alvin Mintarja
Finance Manager
Lina Casa
Office Manager
Christine Messina
Senior Partnerships Manager
