About us

Pioneering social influence from the get-go

We’re a team of strategists, developers, researchers, sociologists, designers and behavioural economists committed to creating impact through influence.

From launching a community of product testers back in 2011 to pioneering digital voucher sampling systems that drive mass trial, Social Soup has long been at the forefront of influence.

We are the leader in authentic advocacy, user-generated content and all things social. With proven success of over 500 case studies across 23 categories, we know how to create real-world impact for your brands.

© Andrew Worssam Photography

Kate Cullen

Partnerships Manager

Megan McMurdo

Partnerships Coordinator

Carolyne Gowen

Sales Manager

Alvin Mintarja

Finance Manager

Lina Casa

Office Manager

Jan Tovichit

Financial Accountant

Chloe Jagger

Social Media Manager

Join us

Want to build trust, win hearts, and inspire people to action? Then you just might be a social scientist at heart. If you're naturally curious, results obsessed and ready to let your geek flag fly, we want to hear from you.



For curious social scientists looking for tantalising opportunities.

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Influence for Good

Get in touch if you're a great cause that wants to work with us.

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For budding social scientists looking for a kickstart.

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Want to get closer to your customers? Get help from the experts in influence.
Work with us