About us

Pioneering social influence from the get-go

We’re a team of strategists, developers, researchers, sociologists, designers and behavioural economists committed to creating impact through influence.

From launching a community of product testers back in 2011 to pioneering digital voucher sampling systems that drive mass trial, Social Soup has long been at the forefront of influence.

We are the leader in authentic advocacy, user-generated content and all things social. With proven success of over 500 case studies across 23 categories, we know how to create real-world impact for your brands.

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Want to build trust, win hearts, and inspire people to action? Then you just might be a social scientist at heart. If you're naturally curious, results obsessed and ready to let your geek flag fly, we want to hear from you.

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Jobs

For curious social scientists looking for tantalising opportunities.

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Influence for Good

Get in touch if you're a great cause that wants to work with us.

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Internships

For budding social scientists looking for a kickstart.

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Want to get closer to your customers? Get help from the experts in influence.
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