About us
Pioneering social influence from the get-go
We’re a team of strategists, developers, researchers, sociologists, designers and behavioural economists committed to creating impact through influence.
From launching a community of product testers back in 2011 to pioneering digital voucher sampling systems that drive mass trial, Social Soup has long been at the forefront of influence.
We are the leader in authentic advocacy, user-generated content and all things social. With proven success of over 500 case studies across 23 categories, we know how to create real-world impact for your brands.
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Alvin Mintarja
Finance Manager
Jan Tovichit
Financial Accountant
Lucy McInnes
Partnerships Coordinator
Emma Woods
Partnerships Coordinator
Cassandra Sakley
Community & Social Media Manager
Miranda Wang
Influencer Partnerships Executive
Natalie De Sousa
Partnerships Manager
OIivia Spring
Experience Manager
Chloe Jagger
Social Media Manager
