About us

Pioneering social influence from the get-go

We’re a team of strategists, developers, researchers, sociologists, designers and behavioural economists committed to creating impact through influence.

From launching a community of product testers back in 2011 to pioneering digital voucher sampling systems that drive mass trial, Social Soup has long been at the forefront of influence.

We are the leader in authentic advocacy, user-generated content and all things social. With proven success of over 500 case studies across 23 categories, we know how to create real-world impact for your brands.

© Andrew Worssam Photography

Lucy McInnes

Partnerships Manager

Emma Woods

Partnerships Coordinator

Miranda Wang

Influencer Partnerships Executive

OIivia Spring

Experience Manager

Chloe Jagger

Social Media Manager

Natalie De Sousa

Partnerships Manager

Simona Inta

Partnerships Manager

Fiona Hempsall

Community Manager

Asha Overstone

Influencer Partnerships Manager

Join us

Want to build trust, win hearts, and inspire people to action? Then you just might be a social scientist at heart. If you're naturally curious, results obsessed and ready to let your geek flag fly, we want to hear from you.



For curious social scientists looking for tantalising opportunities.

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Influence for Good

Get in touch if you're a great cause that wants to work with us.

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For budding social scientists looking for a kickstart.

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Want to get closer to your customers? Get help from the experts in influence.
Work with us