ALDI

Creating an always-on approach to influence

The rigorous matching of ALDI to influencers brand experience was shared across social media via authentic, quality content created by social influencers with positive sentiment and authenticity at its core.

Objectives

For ALDI, the challenge was to share their Good Different story, in an already saturated retail market. Developing a tiered influencer strategy with over 100 unique campaigns, our goal was to drive meaningful connections between real shoppers and the brand. In doing so, our goal was to create a strong, testimonial led social movement, and develop high quality sharable content to kickstart the ALDI digital footprint on key social channels.

Approach

Our methodology was smart, simple and was all about consistent conversation within 3 tiers of social influencers. We partnered micro influencers and peer-to-peer influencers with product that mirrored their passions: and it was these real, passionate experiences that anchored their review and content as an authentic ALDI advocate. This was strengthened by in-store events and trials to capture new shopping behaviours and brand education. In addition, we also co-created long format content with a few selective passionate influencers across blogs, on YouTube, Instagram and Facebook to further cultivate content and extend their ALDI experience into established and trusted communities.

“This experience has converted me to an ALDI customer, and I’ve been sharing my view with all my friends! I didn’t know ALDI had so many fantastic, organic, healthy, quality products … at incredible prices!!”

Troy @mrtroykhan

ALDI influencer marketing case study

Ultimately our partnership with ALDI has delivered a multi-faceted, strong and vibrant social footprint. Creating consistent positive conversations and connections online was an achieved goal. We did this by consistently excited fans and followers through creative campaigns, events and community activations, that facilitated brand education. The ROI for this activity has been 4 x higher than the benchmark for this category in delivering reach, delivered 30% more engagements across activity in comparison to similar campaigns, and generated a superb selection of quality, sharable user-generated content.

9.5M+

Unique reach

285k

Engagements

+30%

Increased sentiment

Categories   Integrated Influence, Retail

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