Best practices for marketing on TikTok

Presenter: Katie Palmer-Rose
Length: 5:41 minutes

What you will learn:

• Unleash TikTok’s potential in omni-influence planning and learn how TikTok offers unique opportunities for product discovery, audience engagement, and maximising your marketing impact.
• Understand your audience on TikTok and find out how to adapt your brand strategy to meet consumers’ needs, deliver valuable content, and create meaningful connections.
• Boost your omni-channel influence strategy: Discover how TikTok can amplify your presence on other platforms, increase memorability, and reduce ad-skipping on YouTube, ensuring your message reaches the right people at the right time.