Real people who care about loads of different things
Get to try new stuff out in fun ways
Brands actually listening, so you make a real difference
Hi, we're Social Soup
So, do you like… stuff? Good, then you should fit in fine round here. The Social Soup influencer community is all about getting involved in brand new stuff; trying it, sharing it and giving feedback. Our Soupers influence new products and campaigns by getting involved from the very start.
Here are some of the things we do
We give our influencers exclusive access to new products so they can try them out before anyone else and we encourage you to share that experience through social channels such as Instagram, Facebook and Snapchat.
We do research projects where influencers can help us create something completely new and awesome. See if Influencer marketing is right for you here.
We test prototypes and early-stage concepts, which means influencers get involved with brand spanking new ideas and innovations. Check out why FMCG brands are using Social media influencers here.
Now around this time, we were working as your average market researchers (okay, maybe a bit above average) and we had three big realisations.
Firstly, we realised that people have lots of great ideas about the products they use. Secondly, people share things they like. And thirdly, traditional marketing wasn’t really floating our boat.
Whizz forward a few years and the Social Soup influencer community is 165,000 strong and still growing. Our Soupers are influencers of all shapes and sizes, participating in everything from brand launches to new product trials, which means they get to try out new stuff before anyone else.
Sounds pretty Souper, right?
Meet The Family
Our HR Queen
Our tech super star
Soup Mama, Founder and CEO
Sales Manager & juggling expert
Conversations Manager and cat lover extraordinaire
Head of Partnerships
Community Analyst and Panel Manager & guitar chick
Our Insights and Analytics Manager & resident baker
Our Production Manager & artisan knitter
Managing Director, and Legend!
Our Tech Guru & mochi maker
Finance manager extraordinaire
Our Conversations Director
Head of Commercial
Social Media Coordinator
Project Manager - Systems and Campaigns & tall person