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Stuff we’ve Souped
Just a few of the great brands we’ve helped launch and improve
Soupers were challenged with trialling Nutella in ways, and asked to host breakfast get togethers with Pancakes and Nutella.
250 Soupers were transported to Italy when they got to trial Sacla’s range of pasta sauces and pestos.
650 Soupers introduced Royal Canin Wet Cat Nutrition into their cat’s daily diet.
Pepperjack Barossa Shiraz
2,500 red wine lovers across Australia were asked to trial (with friends and family) the Pepperjack Barossa 2012 Shiraz.
Brancott Estate Special Reserve Fumé Blanc
550 wine lovers across New Zealand were asked to trial (with friends) the newly launched Brancott Estate Special Reserve Fumé Blanc.
L’Oréal Age Perfect Cell Renewal
350 Soupers were asked to trial and share L’Oréal Age Perfect Cell Renewal.
L’Oréal Hair Expertise
1,015 Soupers were recruited across Australia and invited to trial the L’Oréal Paris Hair Expertise range. These Soupers consisted of 5 bloggers, 10 Instagrammers and 50 office workers.
Dyson Digital Slim (DC59)
300 Soupers received the latest Dyson Digital Slim (DC59) to test for 6 weeks.
600 Soupers were given the new range of NESCAFÉ AZERA to trial with their friends and work colleagues.
1,330 Soupers hosted Continential Cooks dinner events and tried out the range at their everyday family meals.
600 Soupers across Australia experimented with avocados at breakfast in place of the regular brekkie option.
Vanish Napisan Oxi Action
700 Soup Mamas were asked to put Vanish Napisan Oxi Action to the test on their family’s washing, as well as share it amongst their friends.
300 female Soupers were amongst the first to trial the new home waxing solution Veet EasyWax™.
What’s being Souped right now?
See what our Soupers are trying, testing and launching
Great Arvo Tea girls! YUMM - Casey
Classic is always cool! - obravin
Bubba loves his Divine Classic Creme Caramel #classicisstillcool - gummi_venus
Thanks for the creme caramels #socialsoup They were a hit with my team! #classicisstillcool - emmab84
Saturday morning wrapping, feels like Christmas! Can't wait to share the love with three special peeps! #fallingforyou - Hanjapani
Flying high and away to somewhere sunny #tbsadventure - Yuri
My lovely pack of Body Shop goodies that I'm trialling for Social Soup! - pandamint86
#TBSAdventure - Dharmica
Delicious and devoured quickly! They are a winner in our house! - Amanda
Meetings are much more fun with nutella!!!! #newwayswithnutella - aleechay
#raiseyourhandau Raising awareness to allergies - Kyli
#YES to being this excited about My Prepaid Daily! - Storm
Lipton Lads - Edwina