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Stuff we’ve Souped
Just a few of the great brands we’ve helped launch and improve
Soupers were challenged with trialling Nutella in ways, and asked to host breakfast get togethers with Pancakes and Nutella.
250 Soupers were transported to Italy when they got to trial Sacla’s range of pasta sauces and pestos.
650 Soupers introduced Royal Canin Wet Cat Nutrition into their cat’s daily diet.
Pepperjack Barossa Shiraz
2,500 red wine lovers across Australia were asked to trial (with friends and family) the Pepperjack Barossa 2012 Shiraz.
Brancott Estate Special Reserve Fumé Blanc
550 wine lovers across New Zealand were asked to trial (with friends) the newly launched Brancott Estate Special Reserve Fumé Blanc.
L’Oréal Age Perfect Cell Renewal
350 Soupers were asked to trial and share L’Oréal Age Perfect Cell Renewal.
L’Oréal Hair Expertise
1,015 Soupers were recruited across Australia and invited to trial the L’Oréal Paris Hair Expertise range. These Soupers consisted of 5 bloggers, 10 Instagrammers and 50 office workers.
Dyson Digital Slim (DC59)
300 Soupers received the latest Dyson Digital Slim (DC59) to test for 6 weeks.
600 Soupers were given the new range of NESCAFÉ AZERA to trial with their friends and work colleagues.
1,330 Soupers hosted Continential Cooks dinner events and tried out the range at their everyday family meals.
600 Soupers across Australia experimented with avocados at breakfast in place of the regular brekkie option.
Vanish Napisan Oxi Action
700 Soup Mamas were asked to put Vanish Napisan Oxi Action to the test on their family’s washing, as well as share it amongst their friends.
300 female Soupers were amongst the first to trial the new home waxing solution Veet EasyWax™.
What’s being Souped right now?
See what our Soupers are trying, testing and launching
Yummy still all over my face ?????? -Madeleine
Can't wait until the morning to try our new exciting stuff! -Liz
Harrison is loving the Oats and Prune cereal! I have also been mixing the wheat in with his veggies of a night time and he is loving that too! I have shared the packs around in my mothers group and ... -Liz
#solidsjourney @onlyorganic enjoying some banana, blueberry & quinoa ?? nom nom nom ????
Eliza #SolidsJourney finished and totally loved multigrain with pear #nestlecerelac
A complete success! -Sandy
He's been going great with his solids and loves the prune flavour :)
He'll have 2-3 meals a day and he's loving every last bit of it :) -Jessica
We are making our way through the new Morning Fresh Eco with eucalyptus fragrance. Our dishes are sparkling and our whole kitchen smells fresh! :) -ClaraOhara
Courtesy of @socialsouphq I got to trial #morningfresheco which is right up my alley! Free of petrochemical's - plant based cleaning agents! Excellent for the environment & makes my dishes shine better than the original.
Ohhh the cat was also intrigued too by the new #MorningFreshECO that I made her a sud crown, she looks pleased with herself? -Janiceaden
Trying the new #morningfresheco thanks to @socialsouphq It's fresh, green and clean. ??
Izzy and I just smashed out a 6:15am HIIT class! Who knew this time of the morning even existed?! #fitnessfirstcrew -Sheldon