We’re an influential community that really gives a stuff about new stuff

When you join the Social Soup community, you’ll be the first to hear about the most exciting new products and experiences. From wine launches and gym trials to the latest shampoo and pizza, our Soupers are directly involved in shaping the products they care about.  Plus, they get to try stuff out before anyone else. #awesome

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Stuff we’ve Souped

Just a few of the great brands we’ve helped launch and improve

  • Nutella

    Soupers were challenged with trialling Nutella in ways, and asked to host breakfast get togethers with Pancakes and Nutella.

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  • Saclà

    250 Soupers were transported to Italy when they got to trial Sacla’s range of pasta sauces and pestos.

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  • Royal Canin

    650 Soupers introduced Royal Canin Wet Cat Nutrition into their cat’s daily diet.

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  • Pepperjack Barossa Shiraz

    2,500 red wine lovers across Australia were asked to trial (with friends and family) the Pepperjack Barossa 2012 Shiraz.

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  • Brancott Estate Special Reserve Fumé Blanc

    550 wine lovers across New Zealand were asked to trial (with friends) the newly launched Brancott Estate Special Reserve Fumé Blanc.

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  • L’Oréal Age Perfect Cell Renewal

    350 Soupers were asked to trial and share L’Oréal Age Perfect Cell Renewal.

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  • L’Oréal Hair Expertise

    1,015 Soupers were recruited across Australia and invited to trial the L’Oréal Paris Hair Expertise range. These Soupers consisted of 5 bloggers, 10 Instagrammers and 50 office workers.

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  • Dyson Digital Slim (DC59)

    300 Soupers received the latest Dyson Digital Slim (DC59) to test for 6 weeks.

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    600 Soupers were given the new range of NESCAFÉ AZERA to trial with their friends and work colleagues.

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  • Continental

    1,330 Soupers hosted Continential Cooks dinner events and tried out the range at their everyday family meals.

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  • Australian Avocados

    600 Soupers across Australia experimented with avocados at breakfast in place of the regular brekkie option.

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  • Vanish Napisan Oxi Action

    700 Soup Mamas were asked to put Vanish Napisan Oxi Action to the test on their family’s washing, as well as share it amongst their friends.

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  • Veet EasyWax™

    300 female Soupers were amongst the first to trial the new home waxing solution Veet EasyWax™.

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What’s being Souped right now?

See what our Soupers are trying, testing and launching 

Two very excited amigoswith nachos on their minds for dinner! - laelene

Hosting this weekend but had to have a taste test first right? - Brett

Let the weekend roll on - Kodstar

Couple of Squires Chancers on tap, what's not to like? - Fryz42

Finally tapped #fitforaking #tapthat #beer #tapking - awesome_robh

All new Shapes Extreme! - andydennison_

#naturalchip yum yum - rachski74

The #ColesLittleExplorer nappy box is so much fun. Exploring the sounds the cardboard makes while looking SUPER CUTE!!! - tammyc00per

#HopSkipandJump - sarahstar

Pretty stoked to get this pack in the mail! Our house LOVES chips - all in moderation of course ;) - LD

Got some guys and girls together for a taste testing. The adults LOVED the Sea salt and Cracked Pepper and the kids gobble up the Sour Cream and Chives - Kimberley,QLD

Received our s-26 sample box today :) #hopskipandjump - ozstarlett

Someone's excited about our nappy delivery! - letstrythatnext12

Okay, lets get this show on the road