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Stuff we’ve Souped
Just a few of the great brands we’ve helped launch and improve
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Nutella
Soupers were challenged with trialling Nutella in ways, and asked to host breakfast get togethers with Pancakes and Nutella.
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Saclà
250 Soupers were transported to Italy when they got to trial Sacla’s range of pasta sauces and pestos.
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Royal Canin
650 Soupers introduced Royal Canin Wet Cat Nutrition into their cat’s daily diet.
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Pepperjack Barossa Shiraz
2,500 red wine lovers across Australia were asked to trial (with friends and family) the Pepperjack Barossa 2012 Shiraz.
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Brancott Estate Special Reserve Fumé Blanc
550 wine lovers across New Zealand were asked to trial (with friends) the newly launched Brancott Estate Special Reserve Fumé Blanc.
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L’Oréal Age Perfect Cell Renewal
350 Soupers were asked to trial and share L’Oréal Age Perfect Cell Renewal.
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L’Oréal Hair Expertise
1,015 Soupers were recruited across Australia and invited to trial the L’Oréal Paris Hair Expertise range. These Soupers consisted of 5 bloggers, 10 Instagrammers and 50 office workers.
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Dyson Digital Slim (DC59)
300 Soupers received the latest Dyson Digital Slim (DC59) to test for 6 weeks.
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NESCAFÉ AZERA
600 Soupers were given the new range of NESCAFÉ AZERA to trial with their friends and work colleagues.
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Continental
1,330 Soupers hosted Continential Cooks dinner events and tried out the range at their everyday family meals.
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Australian Avocados
600 Soupers across Australia experimented with avocados at breakfast in place of the regular brekkie option.
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Vanish Napisan Oxi Action
700 Soup Mamas were asked to put Vanish Napisan Oxi Action to the test on their family’s washing, as well as share it amongst their friends.
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Veet EasyWax™
300 female Soupers were amongst the first to trial the new home waxing solution Veet EasyWax™.
What’s being Souped right now?
See what our Soupers are trying, testing and launching
#ShapesExtreme - jake_luskie
All new Shapes Extreme! - andydennison_
You have to try these! Wow what a blast!!! - smokeydog63
#ShapesExtreme - minimattymitchell
#australiaday #shapesextreme - james
#naturalchip yum yum - rachski74
#HopSkipandJump - katiepearce79
The #ColesLittleExplorer nappy box is so much fun. Exploring the sounds the cardboard makes while looking SUPER CUTE!!! - tammyc00per
#HopSkipandJump - sarahstar
Pretty stoked to get this pack in the mail! Our house LOVES chips - all in moderation of course ;) - LD
Got some guys and girls together for a taste testing. The adults LOVED the Sea salt and Cracked Pepper and the kids gobble up the Sour Cream and Chives - Kimberley,QLD
Received our s-26 sample box today :) #hopskipandjump - ozstarlett
Someone's excited about our nappy delivery! - letstrythatnext12
