We’re an influential community that really gives a stuff about new stuff

When you join the Social Soup community, you’ll be the first to hear about the most exciting new products and experiences. From wine launches and gym trials to the latest shampoo and pizza, our Soupers are directly involved in shaping the products they care about.  Plus, they get to try stuff out before anyone else. #awesome

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Stuff we’ve Souped

Just a few of the great brands we’ve helped launch and improve

  • Nutella

    Soupers were challenged with trialling Nutella in ways, and asked to host breakfast get togethers with Pancakes and Nutella.

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  • Saclà

    250 Soupers were transported to Italy when they got to trial Sacla’s range of pasta sauces and pestos.

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  • Royal Canin

    650 Soupers introduced Royal Canin Wet Cat Nutrition into their cat’s daily diet.

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  • Pepperjack Barossa Shiraz

    2,500 red wine lovers across Australia were asked to trial (with friends and family) the Pepperjack Barossa 2012 Shiraz.

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  • Brancott Estate Special Reserve Fumé Blanc

    550 wine lovers across New Zealand were asked to trial (with friends) the newly launched Brancott Estate Special Reserve Fumé Blanc.

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  • L’Oréal Age Perfect Cell Renewal

    350 Soupers were asked to trial and share L’Oréal Age Perfect Cell Renewal.

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  • L’Oréal Hair Expertise

    1,015 Soupers were recruited across Australia and invited to trial the L’Oréal Paris Hair Expertise range. These Soupers consisted of 5 bloggers, 10 Instagrammers and 50 office workers.

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  • Dyson Digital Slim (DC59)

    300 Soupers received the latest Dyson Digital Slim (DC59) to test for 6 weeks.

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    600 Soupers were given the new range of NESCAFÉ AZERA to trial with their friends and work colleagues.

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  • Continental

    1,330 Soupers hosted Continential Cooks dinner events and tried out the range at their everyday family meals.

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  • Australian Avocados

    600 Soupers across Australia experimented with avocados at breakfast in place of the regular brekkie option.

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  • Vanish Napisan Oxi Action

    700 Soup Mamas were asked to put Vanish Napisan Oxi Action to the test on their family’s washing, as well as share it amongst their friends.

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  • Veet EasyWax™

    300 female Soupers were amongst the first to trial the new home waxing solution Veet EasyWax™.

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What’s being Souped right now?

See what our Soupers are trying, testing and launching 

Im sooo suprised with how shiny my dishes look to be honest i didnt think this product would be as good as my regular dishwashing tablet because this one is a gel instead of a powder im also loving how ... -Jtama84

All packed and ready to go! I can't wait to see the look on my lovely friends' faces ?? #fallingforyou - lazy_gator

Love coming home to freebies #thebodyshop #bodybutter #lipstick #scrub #eyeshadow #perfume #fallingforyou #beauty - laaarni

#YES spend quality time with the people you love and share experiences while you can! #goodtimes #makememories #cherish - j3ss_k

It came! Let's see if l will finally use the internet on my phone now #yes #socialsoup #optus - aya_beece

Meetings are much more fun with nutella!!!! #newwayswithnutella - aleechay

Delicious and devoured quickly! They are a winner in our house! - Amanda

Thanks for the creme caramels #socialsoup They were a hit with my team! #classicisstillcool - emmab84

Bubba loves his Divine Classic Creme Caramel #classicisstillcool - gummi_venus

Classic is always cool! - obravin

Lipton Lads - Edwina

Great Arvo Tea girls! YUMM - Casey

The only way to get all the crumbs #getcrispy - leioannou

Okay, lets get this show on the road